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Packaging labels play an essential role in marketing your wine, as customers judge a book by its cover. The design of your label should appeal to your target audience while aligning with legal requirements. What factors impact the appeal of wine sleeves? Here’s everything you should know.
Think About Colour
Colour psychologically affects humans, so what you choose is a reflection of your brand. The best place to start is a question: What do you want people to feel when they see your custom packaging sleeves?
If you want people to associate your brand with excitement, passion and energy, red and orange are excellent options. Blue is well-known for its calming effect, making it the perfect choice if you want your brand to symbolize relaxation. Purple has ties to creativity, while green evokes nature. Yellow is closely associated with the sun and happiness, while pink is soothing and considered feminine.
You can also utilize black and white, either as accents or predominant hues. White is a blank canvas, symbolizing purity and cleanliness; black is stark, embodying sophistication and mystery. Used together, these shades create a vintage feel.
Determine Product Label Information
By law, wine labels must contain the following information:
Producer’s address and name
Brand name
Sulphite content
Wine type
Bottle volume
Alcohol content
Of course, you can add other information, such as a short blurb about your brand’s history and what you stand for. Remember that the label has limited space, so carefully consider what to include. The more you print, the smaller the font will be; at some point, customers may skip your beautifully worded blurb because it’s too hard to read.
Choose the Right Font
Speaking of font, finding the right one is another crucial task when designing bottle sleeves. Of course, you can utilize multiple fonts if doing so fits your vision, but remember that some types are better suited for specific tasks than others. For example, you can use complex calligraphy for the name if it reinforces your brand, but you should stick to simple, easily read fonts for important information.
That said, you still have a wide range of options. Bold, serif and sans serif, italics and colour are all factors you must consider when choosing your font. With various combinations, you can create a whimsical, elegant or fun impression.
Consider Materials
Finally, materials play a significant role in how consumers perceive your wine. For example, paper bottle labels are excellent for vintage aesthetics or brands that want to emphasize their sustainability. You can even source recycled materials to lean into your green reputation. The one downside is that paper degrades when it gets wet, potentially causing the ink to run.
Of course, you can mitigate this issue with wet strength options that hold up to immersion. You can also create different effects with your choice of finishes:
Die cutting
Embossing
Raised varnish
Debossing
Foiling
Paper isn’t your only option; you can stand out on the shelf with poly material. These highly durable labels offer holographic and metallic finishes, ensuring you catch the eye of passing consumers. This material is incredibly durable so the beautiful art adorning your wine bottles lasts as long as possible.
Are you looking for the perfect wine label? Kinsbrae Packaging can help! We print quickly and produce high-quality sleeves that impress customers.
What if you only need a limited run? Our process allows us to take on short runs without increasing costs. You can get exactly the amount you need, whether you’re a small business or a national powerhouse.
Additionally, our plateless process means a smaller environmental impact. If you’re concerned about your business’s carbon footprint, utilizing plateless printing is an excellent place to start.
Are you ready to create stunning wine labels and sleeves? If so, reach out by phone or visit us online.
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