As printing technology progresses, bottle labeling costs continue to decrease, opening up options for labeling alternatives to wrap-around sleeves like shrink sleeves. Currently, wrap-around labels dominate the bottling market because they are economical for smaller manufacturers and distribution runs.
Packaging drastically impacts a beverage’s popularity and the public’s perception of your brand. Whenever you launch a new drink, the packaging should be one of your top concerns, as a lacklustre design can doom a phenomenal product. Fortunately, sleeves offer customization, ensuring creative control over how your containers look and feel. Of course, before you create an effective design, you must first understand how packaging and marketing intersect. Why Is Packaging Design Important? Containers showcase a lot of important information: Company name Flavour / style Nutritional information However, the colour, font and texture also communicate something: what customers should experience
Packaging labels play an essential role in marketing your wine, as customers judge a book by its cover. The design of your label should appeal to your target audience while aligning with legal requirements. What factors impact the appeal of wine sleeves? Here’s everything you should know. Think About Colour Colour psychologically affects humans, so what you choose is a reflection of your brand. The best place to start is a question: What do you want people to feel when they see your custom packaging sleeves? If you want people to associate your brand with excitement, passion and energy, red
Alternative Packaging for Wine in the Face of Rising Prices Wine has been bottled in glass for centuries. At one time, it was essentially the only option available. Even as other alternative packaging options have emerged over the years, the tradition of packaging wine in glass bottles has persisted as part of the pedigree established for each vintage. Alternative packaging, regardless of how practical it might be, may come across as cheap or gauche. However, due to dramatic increases in inflation, glass bottles have become prohibitively expensive for winemakers and customers alike. PortaVino wine bottles from Kinsbrae Packaging offer an
Why You Need To Try Canned Cocktails! While there’s always a place for fancy glassware and fruity garnishes at upscale soirees, chances are the next get-together you host will call for a much more casual cocktail service. For the easiest, tastiest option that everyone is sure to love, check out one of the popular canned cocktails that have hit the shelves in recent years. Once you try one, you’ll be convinced they’re the perfect party pick. What’s more, if you’re in the beverage business yourself, you’ll quickly see that canning your drinks and showing them off with eye-catching custom packaging
It’s a great debate: which provides better packaging for beer? Cans or bottles? Each option brings its own benefits. Sleeved cans are gaining in popularity, while traditional amber bottles provide excellent overall product protection and delivery. Benefits of Beer in a Can Contrary to previous beliefs, aluminum cans have not been proven to leach chemicals or create a metallic taste in your beer. The benefits of canned beer are many. Craft Breweries Use Them: Over 500 craft breweries are now packaging their delicious products in cans instead of bottles. Cans block out all UV rays from the sun, which are