You also need to consider the weight and thickness of the paper you use for your labels. Many people believe that using a heavier paper conveys the quality of the products your labels are on. This can help sell your products to new customers.
Paper comes in two basic thicknesses: text and cover. The lighter weight text papers are not suitable for labels due to their thinness and tendency for tearing. Cover stock, on the other hand, is made of paper that’s heavier and thicker than its text counterparts. Sometimes called card stock, its greater rigidity makes it more durable. At its heaviest, cover/card stock has a weight and thickness similar to the paper used to construct cereal boxes.
We carry a wide range of paper weights and thicknesses and can also, if required, custom order paper for your labels.
Bottom line, your labels give your potential customers their first impression of your company and the products you sell. The value of a stunning first impression is almost beyond measure. Our world-class designers, combined with our state-of-the-art technology, will ensure that your labels tell your products’ stories in the most beautiful, unique and eye-catching ways. Not only can the labels we produce for you help you attract new customers, they can help you keep them coming back.
Contact Kinsbrae today. We’re your one-stop shop with the expertise to meet all your beer, wine, spirits, food and nutraceutical labeling needs.