Hard Seltzer Cans in Canada

Kinsbrae Packaging: Hard Seltzer Cans in Canada

Starting in about the mid-2010s, hard seltzer became a popular alternative to beer in both Canada and the United States. From year to year, the popularity has only increased since then, meaning that there are many different varieties available to consumers. Custom packaging sleeves can help your product to stand out from your competitors in a way that captures buyers’ attention. What Is Hard Seltzer? Hard seltzer is a type of flavoured, sparkling water with alcohol added. The alcohol content of hard seltzer is about 5%, comparable to most leading beer brands. It has less sugar and fewer carbohydrates than

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Following the Rise and Popularity of Canned Hard Seltzers

Following the Rise and Popularity of Canned Hard Seltzers

In the United States, hard seltzers hit grocery store shelves in 1993, however, they didn’t find their niche until the 2010s. Canada took a bit longer to get into the hard seltzer game but in 2019 the popular brand White Claw saw its worth go from 3 million in 2015 to 2 billion! This brought attention to beer companies wanting to get in on this success.  What caused its sudden boost in popularity, and how are market newcomers making their sleeved cans stand out? The answer is an interesting combination of shifting demographics and marketing expertise. Why Is Hard Seltzer

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