Product labels significantly impact sales, even for canned wine in Ontario. To make your brand the most popular on the shelf, you must put serious thought into the label design. The following are essential design aspects that can make your product stand out when used correctly. Learn About Your Audience The first step is learning about your audience. No matter what you’re designing, you must first understand the people you want to appeal to. For canned wine, that usually means younger generations, but the specifics depend on your company. The best approach to learning about your audience is data-driven research.