Packaging matters whether you’re in the beverage, food or retail industry. The quality and appearance of containers make an impression on consumers, shaping their perception of your brand. Fortunately, you can take control of this impression with customized boxboard packaging. With the right approach, you can strengthen brand loyalty and expand your customer base. Customized Structure for Optimal Functionality When designing packaging, your first concern should be functionality. If the containers are inconvenient or don’t meet customers’ needs, they fail as packaging. The good news is that boxboard packaging is incredibly versatile, allowing you to create unique shapes that perfectly