Following the Rise and Popularity of Canned Hard Seltzers
In the United States, hard seltzers hit grocery store shelves in 1993, however, they didn’t find their niche until the 2010s. Canada took a bit longer to get into the hard seltzer game but in 2019 the popular brand White Claw saw its worth go from 3 million in 2015 to 2 billion! This brought attention to beer companies wanting to get in on this success. What caused its sudden boost in popularity, and how are market newcomers making their sleeved cans stand out? The answer is an interesting combination of shifting demographics and marketing expertise. Why Is Hard Seltzer