No one can deny that craft beer is definitely having a moment. Originally started as an industry by beer enthusiasts for a niche clientele, craft beer consumption has now erupted to become one of the fastest-growing segments of alcoholic beverage sales. Since 2005 the craft beer industry revenue has grown by more than 300%. Recent research has found that half of the people who drink craft beer do so because they like to try something new. Consumers can experiment with a large diversity of styles and taste profiles with craft beer. It was also recognized that the younger the consumers