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Is Wine in a Can Just a Fad

Wine in a can is growing in popularity so much so that it is safe to say it is here to stay. More commonly associated with soft drinks, this packaging has been rapidly increasing its shelf space in the wine section since about 2014. According to market research, sales of wine in cans are rising steadily. Canned wine in Ontario has seen this impressive increase from an incredibly small base. Consumers of wine have reported that the format resonates with them because of its convenience, affordability, and sustainability. Not Just A Fad It is safe to say wine in a