While the most important element for any craft brewer is the beer, how it is packaged is becoming almost as important. The craft beer market has always prided itself on being unique in the taste of their beer and the designs on its packaging. Custom packaging sleeves and eco-friendly 6 pack rings have helped craft beer companies with their branding messages. Craft brewers want their designs to be noticeable and memorable. They need their cans to stand out from the crowd because the market is rapidly growing, creating more competition daily. There has been strong demand for locally made beer