KINSBRAE BLOG: PACKAGING INSIGHTS & INDUSTRY TRENDS

Sustainability: The Biggest Packaging Shift Heading Into 2026 As 2025 wraps up, one thing is crystal clear: sustainability isn’t a buzzword anymore, it’s shaping how brands think about packaging from top to bottom. Whether it’s reducing plastic, cutting carbon, or making recycling easier for customers, sustainable packaging has moved from “nice to have” to “must have.” And the truth is, your customers are paying attention. They want to support brands that take real action tow

Why Packaging Matters as You Scale For many medium-sized businesses, growth can come with both exciting opportunities and new challenges. Expanding into new markets, scaling production, or launching additional product lines involves more than just increased capacity - it requires packaging solutions that can keep up. Packaging isn’t just about protecting products anymore; it’s about supporting supply chain efficiency, ensuring compliance, communicating brand values, and appea

Rethinking Packaging for a Sustainable Future Packaging has always played an important role in how products are stored, transported, and consumed. But in today’s world, packaging isn’t just about function, it’s about sustainability, innovation, and consumer perception. As industries search for eco-friendly packaging that reduce environmental impact, one innovation continues to stand out: the paper bottle.   The paper KB Bottle , manufactured in Ontario, Canada, is the world’s

Why Halloween Packaging Makes a Lasting Impact Seasonal packaging can play an important role in creating an experience for your customers. For Halloween, one of the most visually exciting times of the year, the right packaging design can build excitement, spark curiosity, and help influence purchasing decisions. Whether it’s a limited-edition beverage, a seasonal snack, or a spooky gift set, Halloween packaging can make your brand stand out in crowded stores and online marke

Why Flexible Packaging Is on the Rise Flexible bags and pouches have become one of the fastest-growing packaging formats in the food, beverage, and consumer goods industries. From stand-up pouches of coffee and resealable snack bags to beverage spouted pouches, this packaging solution is reshaping the way products are stored, shipped, and enjoyed.   Flexible packaging combines form and function: it protects products, reduces waste, and appeals to environmentally conscious con

The Backbone of Modern Packaging It’s no secret that packaging is more than just a protective layer – it’s a tool for marketing, customer experience, and sustainability. Businesses need materials that strike the right balance between strength, flexibility, and environmental responsibility. That’s where corrugate and boxboard come in. These two materials have become the backbone of packaging across various industries, from food and beverages to retail and beyond.   What is Cor

Why Holiday Packaging Matters for Your Brand The holiday season is one of the busiest times of the year for businesses across food, beverage, retail, and beyond. Customers aren’t just shopping for products, they’re buying experiences, memories, and meaningful gifts. Packaging plays a vital role in this process, helping products stand out on crowded shelves, creating a memorable unboxing experience, and reinforcing brand values. Done right, holiday packaging can: Boost sales w

From reducing single-use plastics to lowering carbon footprints, people are actively making purchasing decisions that better align with their values.

Why Holiday Packaging Matters More Than Ever The holidays are a magical time, but for many businesses, they can also be the most demanding. Whether you're a winery launching a limited-edition winter blend, a retailer rolling out festive gift sets, or a beverage brand introducing seasonal flavours, your packaging plays a key role in the success of your holiday campaign. Holiday packaging  is a powerful marketing tool that can drive sales, increase your brand presence, and crea